Akihito Fujiwara has been in the industry for 10 years. When he first started making knives, he was ignorant of the user experience. However, as time went my and he started using the knives that he crafted himself, he was able to improve his craft as he started to create knives not as mere knives, but also a useful tool that people can enjoy.

Fujiwara constantly strives to craft the best knives. “Perfection” is merely the standard for the next one. There are always new things to improve on. There’s a Japanese saying of “consistent sincerity”, and this is something that Fujiwara takes to heart. He never compromise on the quality of his craft to keep his standards high.

With the existence of social media, Fujiwara is able to keep contact with the people that have purchased his work, and their positive feedback motivates him to be better.

Musashi helps Fujiwara by introducing his works to people and to ensure that his products’ values are recognized and appreciated appropriately.